5 Ways To Connect Linkedin Lead Gen Form To Hubspot

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Connecting LinkedIn Lead Gen Forms to HubSpot is a powerful way to streamline your lead generation and management process. By integrating these two tools, you can capture high-quality leads from LinkedIn and automatically sync them with your HubSpot CRM, making it easier to nurture and convert them into customers. In this article, we'll explore five ways to connect LinkedIn Lead Gen Forms to HubSpot, along with their benefits and step-by-step instructions.

Why Integrate LinkedIn Lead Gen Forms with HubSpot?

Before we dive into the methods, let's quickly discuss the benefits of integrating LinkedIn Lead Gen Forms with HubSpot:

• Improved lead quality: LinkedIn Lead Gen Forms allow you to capture high-quality leads from a professional network, while HubSpot helps you manage and nurture them.
• Streamlined lead management: By connecting the two tools, you can automate lead syncing, reducing manual data entry and minimizing errors.
• Enhanced lead analytics: HubSpot provides detailed analytics and insights on your leads, helping you make data-driven decisions to optimize your marketing strategies.

Method 1: Using HubSpot's Native LinkedIn Integration

HubSpot offers a native integration with LinkedIn, making it easy to connect your Lead Gen Forms to your CRM. Here's how:

1. Log in to your HubSpot account and navigate to Settings > Integrations.
2. Click LinkedIn and select Connect.
3. Authenticate your LinkedIn account and authorize HubSpot to access your Lead Gen Forms.
4. Configure the integration by selecting the LinkedIn Lead Gen Forms you want to sync with HubSpot.

Benefits of Native Integration

• Easy to set up and configure
• No additional costs or third-party tools required
• Automatic lead syncing and data mapping

Method 2: Using Zapier Integration

Zapier is a popular automation tool that allows you to connect different apps and services, including LinkedIn and HubSpot. Here's how to use Zapier to connect your Lead Gen Forms to HubSpot:

1. Sign up for a Zapier account and navigate to the Zap dashboard.
2. Click Create Zap and select LinkedIn as the trigger app.
3. Choose Lead Gen Forms as the trigger event and select the form you want to sync with HubSpot.
4. Connect your HubSpot account to Zapier and select Create Lead as the action event.
5. Configure the mapping of LinkedIn Lead Gen Form fields to HubSpot lead properties.

Benefits of Zapier Integration

• Flexible and customizable mapping of fields
• Supports multiple LinkedIn Lead Gen Forms and HubSpot objects
• Easy to set up and manage

Method 3: Using LinkedIn's Webhook Feature

LinkedIn provides a webhook feature that allows you to send Lead Gen Form submissions to an external URL. You can use this feature to connect your Lead Gen Forms to HubSpot. Here's how:

1. Log in to your LinkedIn account and navigate to Campaign Manager.
2. Select the Lead Gen Form you want to sync with HubSpot and click Settings.
3. Scroll down to Webhook and click Add webhook.
4. Enter the HubSpot webhook URL and select Submit.

Benefits of Webhook Integration

• Real-time lead syncing
• Supports multiple Lead Gen Forms and HubSpot objects
• No additional costs or third-party tools required

Method 4: Using HubSpot's API and Custom Development

If you have custom development resources available, you can use HubSpot's API to connect your LinkedIn Lead Gen Forms to HubSpot. Here's a high-level overview of the process:

1. Register an API key with HubSpot and obtain the necessary authentication credentials.
2. Use the LinkedIn API to retrieve Lead Gen Form submissions and send them to HubSpot via API calls.
3. Handle errors and edge cases, such as duplicate leads or invalid data.

Benefits of Custom API Integration

• High degree of customization and flexibility
• Supports complex lead routing and enrichment logic
• Requires custom development resources and expertise

Method 5: Using a Third-Party Integration Service

There are several third-party integration services available that can connect LinkedIn Lead Gen Forms to HubSpot, such as Bedrock Data, Fivetran, or Integrate.io. These services often provide pre-built connectors and easy configuration options. Here's a general overview of the process:

1. Sign up for a third-party integration service and navigate to their dashboard.
2. Select LinkedIn and HubSpot as the source and destination apps, respectively.
3. Configure the integration by selecting the Lead Gen Form and mapping fields to HubSpot lead properties.

Benefits of Third-Party Integration

• Easy to set up and configure
• Supports multiple integration scenarios and workflows
• Often provides additional features, such as data transformation and enrichment

In conclusion, there are multiple ways to connect LinkedIn Lead Gen Forms to HubSpot, each with its benefits and trade-offs. By choosing the right method for your organization, you can streamline your lead generation and management process, improve lead quality, and enhance your overall marketing efficiency.

What's your favorite method for connecting LinkedIn Lead Gen Forms to HubSpot? Share your experiences and tips in the comments below!